Advertising And Marketing Your Franchise Overview: Every entrepreneur aims to start a business with the objective to survive in the market for a long time. Well, there are a plethora of reasons that are responsible for the survival of your business. Do you know the main thing you can’t miss to flourish your business? That is effective marketing. There are basically two main objectives behind marketing.
The first one is to establish a strong brand that is capable of surviving economic upheavals and the second is to capture the attention of a throng of customers. However, the objective is not to attract customers for buying your products/services, you need to put in arduous efforts for retaining them. If your business has franchises, then make sure you are doing everything to do effective marketing and advertising.
To build a strong brand, both franchisors and franchisees need to send consistent messages to their current and prospective customers. It is imperative to have proper coordination between the franchisor and franchisee. To maintain consistency, franchisors set rigid rules for their trademark, patents, and marketing.
Being a franchisee, it is your duty to abide by the rules narrated by your franchisor. You can take inspiration from any education franchise in India. Try to learn how every franchisee coordinates with their franchisor. Also, you need to be nitty-gritty about the marketing ideas that can help you earn whopping profits from a franchise business. In this article, we have mentioned some of the basic things you need to know to do effective marketing and advertising.
Go through the following points to have a clear idea regarding advertising and marketing your franchise:
No doubt, you need to flex your mind every day to generate some creative ideas for marketing and advertising. If you need to clear your basics regarding marketing, then read the given points meticulously.
1. Trademark and marketing material
Franchisors stretch their thinking ability to develop the name of their products and services. For the good health of the franchise system, franchisees need to use an approved trademark for their franchise unit. Not using a trademark appropriately can jeopardize your franchise unit. Also, your franchisor will provide you with marketing material for your franchise unit. You may need to pay a certain amount to your franchisor in return for the marketing material. Do you know why it is essential to use a trademark properly? Because you’ll use it frequently while doing marketing.
2. Franchisor marketing
Every franchisor generally has a comprehensive marketing plan for the overall franchise. National plans usually include advertising campaigns, social media, public relations, etc. Therefore, they establish brand recognition widely. No doubt, franchisees benefit from this brand recognition.
But, this doesn’t imply that you need not do anything. For sure, you need to think of some creative ideas for marketing. Your franchisor will always help you to do marketing. Note that your franchisor can provide you with marketing material for doing local marketing. Thus, you can relieve yourself from the burden of marketing.
3. Build your online presence
The entire world has gone online. There’s not a single person who doesn’t surf the internet. Therefore, it is essential to make an online presence of a business. Make sure that your franchise has a well-designed website. Do you know why it’s important? Because nowadays customers google everything to get information.
If you will not come in search results, then probably you don’t exist for them. Thus, it is essential to have a relevant web portal. You can seek help from professionals to design a website for yourself. This is how you can make a strong online presence.
We all use social media in our daily life. For sure, your customers are active on every social media platform. Therefore, being present on social media can help you attract a throng of customers. So, make sure your franchise has accounts on Facebook, Instagram, and Twitter.
You can easily interact with your customers on social media. Also, you can tell your customers about the latest offers through your social media handles. Thus, it has become highly important to be on social media. It can help you take feedback from your customers as well.
5. Ask for feedback
Your franchise can survive in the market till your customers are happy with you. So, how can you get to know that your customers are happy with your services? You can ask for feedback from them.
It is essential for you to read the feedback forms carefully. By reading the feedback forms, you can easily analyze the areas you are lacking. Also, you can make improvements wherever required. So, encourage your customers to give you feedback. Here are some of the best ways to ask for feedback from customers:
- Add a poll on social media
- Use a pop-up survey
- Send a text
- Call on phone
- Send an email
6. Leverage your connections
You can easily boost your sales through referrals. It may seem easy for prestigious franchise brands to increase referrals because they have locations in every nook and corner. But, you may be amazed how your present customers can refer your name to others.
To increase your referrals, you need to keep your present customer happy. You can keep your present customers happy by offering them attractive discounts. Also, you can invite them to the inauguration of a new branch or store. You can encourage them to bring their friends and family members with them.
Do you want to invest in an existing franchise where you can learn new things every day? Coaching institute franchise can prove to be the best choice for you.
You may need to spend a hefty amount on marketing and advertising. But, it is necessary to do effective marketing to attract and retain customers. We hope that the above-mentioned points can guide you properly regarding marketing.